Project: WOOD WARD IDENTITY
Role: BRANDING CONCEPT, DESIGN EXECUTION, PRINT MANAGEMENT

This project was the creation of a branding identity to house all my design projects. The shapes represent the disparate elements of a deconstructed design problem, ready for analysis. Showing this phase of my practice as my key graphic communicates the value I place on the project planning and concept development stage. It is intended that the shapes evolve and reform over time. This is both practical and symbolic of my agility as a designer